XIZMAT KO’RSATISH KORXONANING MARKETING FAOLIYATI OB’EKTI SIFATIDA
DOI:
https://doi.org/10.55439/INS/vol2_iss1/457##article.subject##:
Xizmat ko‘rsatish korxonasi, marketing faoliyati, xizmatlar bozori, iste’molchi talabi, marketing strategiyasi, xizmat sifati, raqobatbardoshlik, mijozlar sodiqligi, marketing kommunikatsiyalari, xizmatlar marketingi.##article.abstract##
Mazkur maqolada xizmat ko‘rsatish korxonalarining marketing faoliyatidagi o‘rni va ahamiyati yoritilgan. Xizmat ko‘rsatish korxonasi marketing faoliyatining asosiy ob’ekti sifatida tahlil qilinib, xizmatlar bozori sharoitida iste’molchilar ehtiyojlarini aniqlash, xizmatlar sifatini oshirish, raqobatbardoshlikni ta’minlash hamda mijozlar sodiqligini shakllantirish masalalari ko‘rib chiqilgan. Shuningdek, xizmat ko‘rsatish korxonalarida zamonaviy marketing vositalari va strategiyalaridan foydalanishning samaradorligi baholangan.
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Copyright (c) 2025 Isakova Naima Ikromjonovna
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