INVESTITSIYALARNI JALB QILISHDA MARKETING YONDASHUVIDAN FOYDALANISHDA XORIJIY TAJRIBA VA ULARNING TRANSFORMATSIYASI
##article.subject##:
Sarmoyaviy Jozibadorlik, Marketing Strategiyalari, Raqamli Ishtirok, Mamlakat Brendlash, To'g'ridan-to'g'ri Chet El Investitsiyalari (FDI), Analitik Ierarxiya Jarayoni (AHP), Iqtisodiy Rivojlanish.##article.abstract##
Ushbu tadqiqot investitsiyalarni jalb qilish uchun marketing yondashuvlaridan foydalanish va ularning keyingi transformatsiyasida xorijiy tajribani o‘rganadi. Asosiy maqsad tanlab olingan mamlakatlarning investitsiya jozibadorlikni oshirish uchun marketing strategiyalarini qanday amalga oshirganliklarini tahlil qilishdir. Ushbu ko'ndalang kesim tahlili muvaffaqiyatli marketingga asoslangan sarmoya strategiyalari bilan mashhur bo'lgan olti mamlakatga qaratilgan: Singapur, Irlandiya, Birlashgan Arab Amirliklari, Janubiy Koreya, Chili va Estoniya. Tadqiqot Analitik Ierarxiya Jarayoni (AHP) va Variansiyaning Tahlili (ANOVA) usullaridan foydalangan holda, ushbu mamlakatlarning marketing yondashuvlarining sarmoya manzarasini yaxshilashdagi samaradorligini baholaydi. AHP usuli mamlakatlarning strategiyalarini sarmoyaviy jozibadorlikka hissa qo'shadigan omillar iyerarxiyasini tuzish orqali keng qamrovli taqqoslash imkonini beradi, ANOVA esa bu yondashuvlardagi farqlarning statistik ahamiyatini aniqlash uchun qo'llaniladi. Tahlil natijalariga ko'ra, maqsadli reklama kampaniyalari, strategik xalqaro hamkorlik va raqamli ishtirokni kuchaytirish kabi innovatsion marketing texnikalari chet el investitsiyalarini jalb qilishda muhim rol o'ynaydi. Tadqiqotning natijalari shuni ko'rsatadiki, yaxshi bajarilgan marketing yondashuvi o'zlarining global sarmoyaviy raqobatbardoshligini oshirishni istagan mamlakatlar uchun juda muhimdir.
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