IJTIMOIY-IQTISODIY RIVOJLANISHDA HUDUDIY MARKETINGNING FUNKSIONAL O‘RNI VA AHAMIYATI
DOI:
https://doi.org/10.55439/INS/vol3_iss2/392##article.subject##:
Hududiy marketing, ijtimoiy-iqtisodiy rivojlanish, hududiy raqobatbardoshlik, investitsion jozibadorlik, marketing strategiyasi, hududiy brending, iqtisodiy o‘sish, infratuzilma rivoji, hududiy boshqaruv, innovatsion rivojlanish.##article.abstract##
Hududiy marketing shunchaki targ‘ibot vositasidan rezidentlar, investorlar va davlat institutlari manfaatlarini ijtimoiy-iqtisodiy tizim doirasida muvofiqlashtirishga qaratilgan murakkab boshqaruv mexanizmiga aylandi. O‘zbekiston sharoitida ushbu yondashuv turizmning YaIMdagi ulushini 7 foizga yetkazish va urbanizatsiya darajasini 60 foizga oshirishni ko‘zda tutuvchi “O‘zbekiston — 2030” strategiyasi maqsadlariga erishishda hayotiy ahamiyatga ega. O‘zining ulkan salohiyatiga qaramay, amaliyotda hududiy marketing ko‘pincha reklama yoki PR-kampaniyalari bilan cheklanib qolmoqda; hududiy siyosatda solishtirma ustunliklardan o‘lchanadigan rivojlanish yo‘lida foydalanish tizimi yetishmaydi. Tadqiqotda davlat farmonlarining normativ-huquqiy tahlili hamda 2024–2026-yillardagi rasmiy statistik ma’lumotlar asosida Samarqand, Buxoro va Navoiy viloyatlarining qiyosiy keys-analizini o‘z ichiga olgan sifatli metodologiyadan foydalanildi.
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