O‘ZBEKISTONDA TURIZM MARKETINGI VA RAQOBATBARDOSHLIGINI OSHIRISH

##article.authors##

  • Ikramova Nasiba Axmadovna ZARMED universiteti Muhandislik-iqtisodiyot kafedrasi o‘qituvchisi

DOI:

https://doi.org/10.55439/INS/vol3_iss3/462

##article.subject##:

turizm, marketing, raqobat, reklama, tarixiy shaxslar, tarixiy va me’moriy obidalar, mehnat resurslari, ishchi kuchi, mehnat salohiyati, ishsizlik, mehnatni tashkil etish funksiyalari, motivatsiya, samaradorlik, rentabellik.

##article.abstract##

Mazkur maqolada O‘zbekistonda turizm marketingini rivojlantirish va turizm sohasining raqobatbardoshligini oshirish masalalari tahlil qilingan. Turizm xizmatlarini samarali targ‘ib qilish, raqamli marketing texnologiyalaridan foydalanish, milliy turizm brendini shakllantirish hamda xalqaro turizm bozorlarida mamlakatning pozitsiyasini mustahkamlashning ustuvor yo‘nalishlari yoritilgan. Shuningdek, turizm infratuzilmasini takomillashtirish va innovatsion marketing strategiyalarini joriy etish bo‘yicha takliflar ishlab chiqilgan.

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Rasulov A., Axmedov B. O‘zbekistonda turizm xizmatlari bozorini rivojlantirish istiqbollari. Toshkent: Iqtisodiyot, 2023.

Ergashev A., Nurmatov Sh. Turizm marketingi va hududiy raqobatbardoshlikni oshirish masalalari. Toshkent, 2024.

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##submissions.published##

2026-05-31

How to Cite

Ikramova Nasiba Axmadovna. (2026). O‘ZBEKISTONDA TURIZM MARKETINGI VA RAQOBATBARDOSHLIGINI OSHIRISH. Insurance Market of Uzbekistan, 3(3), 146–148. https://doi.org/10.55439/INS/vol3_iss3/462

##issue.issue##

##issue.vol## 3 ##issue.no## 3 (2026): Insurance market of Uzbekistan

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