XIZMAT KO‘RSATISH KORXONALARINI RIVOJLANTIRISHDA MARKETING NAZARIYASINI SHAKLLANISHI
DOI:
https://doi.org/10.55439/INS/vol3_iss3/459##article.subject##:
Marketing nazariyasi, xizmat ko‘rsatish korxonasi, xizmatlar marketingi, marketing evolyutsiyasi, marketing konsepsiyasi, iste’molchi talabi, xizmat sifati, raqobatbardoshlik, mijozlar qoniqishi, marketing strategiyasi.##article.abstract##
Mazkur maqolada xizmat ko‘rsatish korxonalarini rivojlantirishda marketing nazariyasining shakllanishi va evolyutsiyasi tadqiq etilgan. Marketing nazariyasining tarixiy rivojlanish bosqichlari, xizmatlar marketingining o‘ziga xos xususiyatlari hamda zamonaviy marketing konsepsiyalarining xizmat ko‘rsatish korxonalari faoliyatidagi o‘rni tahlil qilingan. Shuningdek, marketing nazariyasining amaliyotga tatbiq etilishi orqali xizmatlar sifati, mijozlar qoniqishi va korxonalar raqobatbardoshligini oshirish imkoniyatlari yoritilgan.
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Copyright (c) 2026 Isakova Naima Ikromjonovna
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