Maxmudova.M.X, M. and Shokirova.L.X, S. 2026. THE ROLE OF THE K-POP AND K-DRAMAS IN SOUTH KOREAS TOURISM INDUSTRY. O’zbekiston sug’urta bozori. 3, 7 (Nov. 2026), 34–38. DOI:https://doi.org/10.5281/zenodo.23911359.