LOCAL FESTIVALS AS A TOOL FOR DEVELOPING CULTURAL TOURISM IN UZBEKISTAN
DOI:
https://doi.org/10.5281/zenodo.23911449Annotatsiya
Uzbekistan's cultural tourism has traditionally based itself on monuments, but nowadays local festivals develop on living culture. The answer of people is in analysis concerning how they see the role of festivals in developing cultural tourism. A questionnaire survey of 40 respondents was analyzed through frequencies and percentages. For the surveyed, the main festival they knew was Navruz (45%), as well as motives (culture, food and crafts, music and dances) which pushed them to come to the festival. Most of them (70%) heard about the festivals through social media. The majority of respondents (85%) believes that festivals contribute to cultural tourism development, as they promote Uzbek culture (87.5%), preserve traditions (82.5%), attract tourists (80%) and support local business (70%). The problems the respondents see are a lack of advertising (36.4% obtained this answer), lack of information in English (27.3%) and issues with transportation and accommodation.Kalit soʻzlar
local festivals, cultural tourism, event tourism, authenticity, tourist satisfaction, destination loyalty, UzbekistanFoydalanilgan adabiyotlar roʻyxati
1. Le, T. H., Abreu Novais, M., Arcodia, C., Berchtenbreiter, R., Humpe, A., & Nguyen, N. (2024). How authenticity in events fosters social sustainability: Towards an authenticity ecosystem and implications for destination management. Tourism Management Perspectives, 51, 101222.
2. Rivetti, F., Rossi, C., & Lucadamo, A. (2024). The formation of attendee loyalty at cultural festivals. What role for knowledge and authenticity? Socio-Economic Planning Sciences, 95, 102002.
3. Özkan, A. A., & Yıldız, E. (2025). Effect of festival satisfaction on destination loyalty through destination overall image: The case of Alaçatı Herb Festival. Istanbul Business Research, 53(3), 433–454.
4. Fang, Y.-P., & Liu, C.-H. (2024). Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty. Journal of Travel & Tourism Marketing, 41(6), 849–863.
5. Tourist Loyalty in Intangible Cultural Heritage Tourism: The Roles of Perceived Attributes, Involvement, and Cultural Identity. (2025). Sustainability, 17(17), 8056.
6. Uktamov, M. et al. (2025). Nowruz as a cultural tourism asset in Central Asian states: The intersection between cultural policy and event management. Asia Pacific Journal of Tourism Research.
7. Turabova, M. (2025). Cultural Festivals as a Means of Promoting Travel to Uzbekistan. International Journal of Artificial Intelligence, 5(6), 1127–1132.
8. Rakhmatova, R. R. (2026). The Role of Festivals in Attracting Tourists to Uzbekistan: The Case of Samarkand. Econoscitech Integration.
9. Tourist satisfaction as a mediator between event quality and economic outcomes: Evidence from a Silk Road heritage destination. (2026). Research on cultural events and tourism outcomes in Bukhara, Uzbekistan.
Yuklab olishlar
Nashr etilgan
Iqtibos keltirish
Son
Boʻlim
Litsenziya
Copyright (c) 2026 Sitora Gapparova
This work is licensed under a Creative Commons Attribution 4.0 International License.