THE ECONOMIC AND GLOBAL IMPACT OF THE K-POP INDUSTRY

Annotatsiya

This article examines the role of the K-POP industry in the modern global economy and its economic impact at the international level. The study analyzes the influence of K-POP not only on the music industry but also on tourism, hospitality, cultural exports, digital platforms, advertising, fashion, and other service sectors. Particular attention is paid to the role of K-POP in strengthening South Korea’s international image and expanding its soft power potential. The study highlights the importance of K-POP in creating a global audience, stimulating foreign consumer demand, increasing tourist flows, and supporting the development of related economic activities. The findings demonstrate that the K-POP industry is not merely a cultural phenomenon but also a significant creative industry that contributes to international economic and tourism processes.