O‘ZBEKISTONDA TURIZM MARKETINGI VA RAQOBATBARDOSHLIGINI OSHIRISH
DOI:
https://doi.org/10.55439/INS/vol3_iss3/462Annotatsiya
Mazkur maqolada O‘zbekistonda turizm marketingini rivojlantirish va turizm sohasining raqobatbardoshligini oshirish masalalari tahlil qilingan. Turizm xizmatlarini samarali targ‘ib qilish, raqamli marketing texnologiyalaridan foydalanish, milliy turizm brendini shakllantirish hamda xalqaro turizm bozorlarida mamlakatning pozitsiyasini mustahkamlashning ustuvor yo‘nalishlari yoritilgan. Shuningdek, turizm infratuzilmasini takomillashtirish va innovatsion marketing strategiyalarini joriy etish bo‘yicha takliflar ishlab chiqilgan.
Kalit soʻzlar
turizm, marketing, raqobat, reklama, tarixiy shaxslar, tarixiy va me’moriy obidalar, mehnat resurslari, ishchi kuchi, mehnat salohiyati, ishsizlik, mehnatni tashkil etish funksiyalari, motivatsiya, samaradorlik, rentabellik.Foydalanilgan adabiyotlar roʻyxati
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